There’s been a distinct change in recent years in the attitude towards film reviews throughout the internet. It’s something approaching toxic, stifling the idea that reviews can hold a unique opinion and instead holding them to an invisible choice between ‘good’ and ‘bad’.
Take for example, Empire magazine’s recent reviews. On of their staff writers, Dan Jolin, gave the recent Independence Day sequel a controversial 4 stars. I say controversial – it really shouldn’t have been- but it’s indignantly mentioned in the comments as a comparison on almost every review since.
The idea that Empire could praise what was commonly regarded across Twitter, Rotten Tomatoes, IMDb and the majority of critics as a bad film was instantly named as wrong. Some stated that they wouldn’t take any reviews by the magazine seriously, whilst others named potential financial motives as being the reason behind the positive rating.
What these people are forgetting is that a film review is an individual opinion. The conspiracy that Empire magazine is run as a single entity that breathes one opinion is entirely untrue- instead, it gives voice to great writers who can offer their own perspective on the latest screen releases. These reviews don’t have to echo the general opinion that the internet feels entitled to hold.
Lets look at the situation from a different angle. Everyone has their guilty pleasures – I for one, will defend a multitude of bad movies to the death, including Princess Diaries 2. Many hold the opinion that it’s a poor film, and perhaps objectively from a screenwriter’s perspective, it is. That doesn’t make me a bad critic.
So while it’s easy to laugh sarcastically and instantly dismiss the movie, if I were to review the film, my job would be to show you why I enjoy it. It would touch upon my favourite aspects, from the tiny, multi-faceted background characters that Garry Marshall peppers his films with, to the scene of screen legend Julie Andrews singing for the first time since the surgery that almost took away her voice.
That is the main goal of film criticism, to listen to a different perspective explain the quirks and features of a film. It doesn’t necessarily have to agree with the ‘common consensus’, it just needs to convince you why the writer feels the way they do, whether they enjoyed it or didn’t, and ideally in an entertaining way.
This very fact is the reason why the best film reviewers of the last few decades have had their own distinctive voice and character, from Roger Ebert and Pauline Kael to Mark Kermode. Every film reviewer needs to be proud in their opinion, know where it came from and occasionally be willing to revisit it as their own personal outlooks change. After all, film reviewing is so personal- often the watching experience will be affected by the person’s own life experiences and views.
It’s a pity then, to see people on the internet vociferously criticise magazines and reviewers for holding a view that they don’t think matches public opinion. Empire isn’t just a single entity but gives voices a place, and this applies to single film critics with their own site too. Their opinion should always be an honest one, since they shouldn’t be catering to the views of readers.
Where has this attitude come from then? My theory is the prevalence of film reviews on social media, where the ratings and opinions that shout the loudest come to be seen as the unwritten judgement on which all other reviews should be judged. There are so many opinions out there but instead of promoting a host of differing views and well written perspectives, people band together to find like-minded shouters. The worst of this is that it’s not even promoting open-minded discussions that reviews should, just back-slapping affirmation.
If I sounds grouchy, then I am. I’m tired of seeing unique opinions being shut down by the mob. If this continues, it’s going to kill film reviews and risk turning the entire industry into a crowd of parroting voices. That’s not what it’s about. Film critics, embrace your opinions. They’re not controversial and there needn’t be such a thing as a ‘general consensus’. Find your voice and be proud in your writing – we need your untarnished views.